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Sosnowiec
Akademia Humanitas
Event marketing model in the process of building customer value in the fashion sector

Planned publication: Event marketing model in the process of building customer value in the fashion sector

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Structure

Zeszyty Naukowe Wyższej Szkoły Humanitas.

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Description

Title:
Event marketing model in the process of building customer value in the fashion sector
Wariant tytułu:
Model event marketingu w procesie budowania wartości dla klientów w sektorze mody
Group title:
Zarządzanie
Creator:
Szymczyk, Justyna
Subject and Keywords:
event marketing
;
event marketing model
;
event marketing maturity
;
event marketing maturity levels
;
fashion sector
;
integrated marketing communications
;
customer value
;
model event marketing
;
dojrzałość event marketingu
;
poziomy dojrzałości event marketingu
;
zintegrowana komunikacja marketingowa
;
wartość dla klienta
Publisher:
Oficyna Wydawnicza "Humanitas"
Place of publishing:
Sosnowiec
Date:
2023
Resource Type:
artykuł
Relation:
Zarządzanie
;
2/2023
Language:
eng
Coverage:
s. 19-30
Oryginal in:
Akademia Humanitas, Sosnowiec
Rights:
Akademia Humanitas, Sosnowiec

Object is located in the collections:

Educational materials

Educational materials

Scientific Works

Publications of the Participants

Publications of the Participants

Publications of the Participants

Akademia Humanitas

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See also

Changes in marketing strategies in the fashion sector caused by the COVID-19 pandemic,,

Creator:Szymczyk, Justyna

Date:2020

Type:artykuł

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Date:2015

Type:artykuł

Strategiczne wyznaczniki zintegrowanej komunikacji marketingowej

Creator:Jachimowski, Marek

Date:2017

Type:artykuł

Przykład wykorzystania wskaźnika clv w ocenie projektu inwestycyjnego

Creator:Miszczyński, Piotr

Date:2015

Type:czasopismo

Contributor:Trzaskalik, Tadeusz (1950- ). Red.

Using the economical-mathematical modeling In the constructive preparation of production

Creator:Dima Ioan Constantin; Man Mariana; Grabara, Janusz

Date:2013

Type:czasopismo

Report Meetings Industry in Kaunas

Creator:Cieślikowski, Krzysztof; Brusokas, Andrius

Date:2019

Type:raport z badań

Creating value for customer in business networks of high-tech goods manufacturers

Creator:Wiechoczek, Joanna

Date:2016

Type:czasopismo

Innowacje w budowie wartości przedsiębiorstwa

Creator:Dobiegała-Korona, Barbara

Date:2014

Type:artykuł

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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