Go to main menu Go to search engine Skip to content

Śląska Biblioteka Cyfrowa

Deutsch
English
polski

Homepage
Silesian Digital Library
Publications of the Participants
Katowice
Uniwersytet Ekonomiczny
How do you get academics to buy on impulse? Challenging e-consumers under a magnifying glass

Object's details: How do you get academics to buy on impulse? Challenging e-consumers under a magnifying glass

Go to the whole object's collection

Structure

Academic Review of Business and Economics.

See the description of publication group

Description

Title:
How do you get academics to buy on impulse? Challenging e-consumers under a magnifying glass
Group title:
Academic Review of Business and Economics
Creator:
Stadnicka, Agnieszka
Contributor:
Dziembała, Małgorzata. Red.
Subject and Keywords:
marketing
;
zachowania konsumenckie
;
zakupy online
Subject Headings:
Konsumenci (ekon.)
;
Marketing internetowy
;
Zakupy
Description:
Vol. 3 (2)
;
ISSN 2720-457X
Publisher:
Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach
Place of publishing:
Katowice
Date:
2022
Resource Type:
artykuł
Resource Identifier: oai:www.sbc.org.pl:668489
Language:
eng
Oryginal in:
Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach
Digitization:
Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach
Published by:
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Rights:
Creative Commons CC BY 4.0
; https://creativecommons.org/licenses/by-nc/4.0/deed.pl

Object is located in the collections:

Educational materials

Cultural and industrial heritage

Publications of the Participants

Publications of the Participants

Publications of the Participants

Uniwersytet Ekonomiczny

Additional information

Creation date: 2023-04-14
Last modification date: 2023-09-28
Content object's number of views: 113
You could also download the object's description in these formats:
RDF
;
OAI-PMH

See also

Innovation and trends in olfactory marketing: A review of the literature

Creator:Chatterjee, Shuvam; Bryła, Paweł

Date:2022

Type:czasopismo

Contributor:Ziemba, Ewa. Chief Editor

Can green attitude complement the influence of green marketing on green purchase intention for fast food products?

Creator:Hermanto, Hermanto; Astuti, Widji; Sugito, Pudjo; Triatmanto, Boge

Date:2024

Type:czasopismo

The use of web scraped data to analyze the dynamics of footwear prices

Creator:Juszczak, Adam

Date:2021

Type:czasopismo

Contributor:Ziemba, Ewa. Chief Editor

Zakupy konsumentów przez internet w Polsce i Unii Europejskiej – analiza porównawcza

Creator:Stolecka-Makowska, Agata

Date:2016

Type:czasopismo

Contributor:Maciejewski, Grzegorz. Red.; Wolny, Robert. Red.

Wykorzystanie koncepcji marketingu treści w polskich przedsiębiorstwach – wyniki badań

Creator:Sitarski, Kamil; Ścibisz, Marcin; Pięta, Sylwester

Date:2016

Type:czasopismo

Contributor:Olszak, Celina M. Red.

Zachowania zakupowe polskich e-konsumentów w świetle nowej sytuacji społeczno-gospodarczej

Creator:Wójcik Justyna

Date:2023

Type:artykuł

Wpływ marketing automation na lepsze wyniki osiągane w marketingu

Creator:Golik-Górecka, Grażyna

Date:2016

Type:czasopismo

Contributor:Mitręga, Maciej. Red.; Bajdak, Andrzej. Red.

Marketing automation – technologia doskonaląca pracę działu marketingu w przedsiębiorstwie

Creator:Bajdak, Andrzej

Date:2016

Type:czasopismo

Contributor:Mitręga, Maciej. Red.; Bajdak, Andrzej. Red.

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

Partner1

Partner1

We use files, through the cookie quality improvement layer of our website.For more information, please read the document Privacy Policy