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Object's details: Social media in a brand and image management in the perspective of the COVID-19 pandemic

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Zeszyty Naukowe Wyższej Szkoły Humanitas.
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Description

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Additional information

  • Creation date: 2022-10-14
  • Last modification date: 2023-04-04
  • Content object's number of views: 32
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See also

Masowe dobra luksusowe - kreowanie wizerunkumarki za pomocą narzędzi marketingu online
Creator:Wajnbrener, Sylwia
Date:2021
Type:artykuł
Contributor:Dziembała, Małgorzata. Red.
The influence of brand awareness and brand imageon brand equity – an empirical study of logisticsservice providers
Creator:Świtała, Marcin; Reformat, Beata; Gamrot, Wojciech; Bilińska-Reformat, Katarzyna
Date:2018
Type:czasopismo
Contributor:Ziemba, Ewa. Chief Editor
International expansion of brands by realization of co-branding strategy
Creator:Grębosz, Magdalena; Otto, Jacek
Date:2013
Type:artykuł
Zarządzanie wizerunkiem polityków na facebooku a aktywność wyborcza obywateli
Creator:Dudek, Krystian
Date:2019
Type:artykuł
Contributor:Grabiec, Olimpia. Red.
Podstawy i sposoby kształtowania wizerunku marki globalne – case study
Creator:Reformat, Paulina
Date:2017
Type:czasopismo
Contributor:Świtała, Marcin. Red.
Customer Engagement jako innowacja w sferze marketingu - perspektywa zarządcza
Creator:Żyminkowska, Katarzyna
Date:2015
Type:czasopismo
Social media and hospital brands: A field study in Turkey
Creator:Güzel, Alper; Tengilimoğlu, Dilaver; Ekiyor, Aykut
Date:2015
Type:artykuł

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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