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International expansion of brands by realization of co-branding strategy

Object's details: International expansion of brands by realization of co-branding strategy

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Structure

Journal of Economics and Management.

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Description

Title:
International expansion of brands by realization of co-branding strategy
Group title:
Journal of Economics and Management
Creator:
Grębosz, Magdalena
;
Otto, Jacek
Subject and Keywords:
marketing
;
patenty
;
rynek międzynarodowy
;
strategia marki
;
zarządzanie produktem
Subject Headings:
Co-branding
;
Marketing
;
Patenty
;
Strategia
;
Zarządzanie marketingowe
Description:
Journal of Economics and Management
;
Vol. 14 (4)
;
ISSN 1732-1948
Publisher:
Publishing House of the University of Economics in Katowice
Place of publishing:
Katowice
Date:
2013
Resource Type:
artykuł
Resource Identifier: oai:www.sbc.org.pl:410550
Language:
eng
Published by:
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach

Object is located in the collections:

Educational materials

Cultural and industrial heritage

Publications of the Participants

Publications of the Participants

Akademia Ekonomiczna

Publications of the Participants

Uniwersytet Ekonomiczny

Additional information

Creation date: 2020-02-06
Last modification date: 2023-06-01
Content object's number of views: 53
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Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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