- Impact of product placement strategies on brand reception – literature review
Object's details: Impact of product placement strategies on brand reception – literature review
PDF
Structure
Zeszyty Naukowe Wyższej Szkoły Humanitas.
Description
- Title:
- Wariant tytułu:
- Group title:
- Creator:
- Subject and Keywords: ; ; ; ; ; ; ;
- Publisher:
- Place of publishing:
- Date:
- Resource Type:
- Resource Identifier: oai:www.sbc.org.pl:458931
- Relation: ;
- Language:
- Coverage:
- Oryginal in:
- Rights:
Object is located in the collections:
Additional information
- Creation date: 2021-04-13
- Last modification date: 2022-09-21
- Content object's number of views: 186
- You could also download the object's description in these formats: ;
- Historical Text Recognition:
See also
Product placement w filmie
Creator:Walotek-Ściańska, Katarzyna
Date:2014
Type:artykuł
Contributor:Harasimowicz, Magdalena
Komunikacja marketingowa w grach komputerowych – współczesne kierunki badań
Creator:Hofman-Kohlmeyer, Magdalena
Date:2017
Type:czasopismo
Contributor:Niestrój, Krzysztof. Red.
Działania marketingowe w wirtualnym świecie second life – przegląd literatury
Creator:Hofman-Kohlmeyer, Magdalena
Date:2017
Type:artykuł
Budowanie trwałej lojalności klienta w branży e-commerce – przegląd literatury
Creator:Hofman-Kohlmeyer, Magdalena
Date:2016
Type:artykuł
Creating Branded Computer Game Elements as a Form of Customer Engagement
Creator:Hofman-Kohlmeyer, Magdalena
Date:2019
Type:artykuł
Virtual forms of prmotion in computer games. Qualitative study amongst polish users
Creator:Hofman-Kohlmeyer, Magdalena
Date:2019
Type:artykuł
Forms of promotion in computer games. An example of Second Life
Creator:Hofman-Kohlmeyer, Magdalena
Date:2018
Type:artykuł
Creating and modifying the game content by players as an act of prosumerism
Creator:Hofman-Kohlmeyer, Magdalena
Date:2020
Type:artykuł
