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Object's details: Product placement w filmie

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Structure
Zeszyty Naukowe Wyższej Szkoły Humanitas.
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Description

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Additional information

  • Creation date: 2015-04-14
  • Last modification date: 2019-06-01
  • Content object's number of views: 3612
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See also

Impact of product placement strategies on brand reception – literature review
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Creator:Świtała, Marcin; Reformat, Beata; Gamrot, Wojciech; Bilińska-Reformat, Katarzyna
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Contributor:Ziemba, Ewa. Chief Editor
Podstawy i sposoby kształtowania wizerunku marki globalne – case study
Creator:Reformat, Paulina
Date:2017
Type:czasopismo
Contributor:Świtała, Marcin. Red.
The progression in employer branding and employee based brand equity: Scholar API based systematic literature review
Creator:Krywalski, Santiago, J.
Date:2023
Type:czasopismo
Contributor:Ziemba, Ewa. Chief Editor
Brand reputation as a critical success factor on the subscription-based gaming market – research results
Creator:Ryczko, Aleksandra
Date:2023
Type:czasopismo
Contributor:Dziembała, Małgorzata. Red.
Masowe dobra luksusowe - kreowanie wizerunkumarki za pomocą narzędzi marketingu online
Creator:Wajnbrener, Sylwia
Date:2021
Type:artykuł
Contributor:Dziembała, Małgorzata. Red.
Komunikacja marketingowa w grach komputerowych – współczesne kierunki badań
Creator:Hofman-Kohlmeyer, Magdalena
Date:2017
Type:czasopismo
Contributor:Niestrój, Krzysztof. Red.

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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