- Fiction as a Brand – a Discussion on Application of Popular Brand Management Theories in the Creative Industry
Object's details: Fiction as a Brand – a Discussion on Application of Popular Brand Management Theories in the Creative Industry
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Zeszyty Naukowe Politechniki Częstochowskiej. Zarządzanie=Research Reviews of Czestochowa University of Technology. Management.
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- Resource Identifier: oai:www.sbc.org.pl:334959
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- Creation date: 2019-01-23
- Last modification date: 2019-01-23
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