Go to main menu Go to search engine Skip to content

Śląska Biblioteka Cyfrowa

Deutsch
English
polski

Homepage
Silesian Digital Library
Publications of the Participants
Częstochowa
Nowa kolekcja
A Literature Overview of the Selected Marketing Strategies in Contemporary Business

Object's details: A Literature Overview of the Selected Marketing Strategies in Contemporary Business

Go to the whole object's collection

Structure

Zeszyty Naukowe Politechniki Częstochowskiej. Zarządzanie=Research Reviews of Czestochowa University of Technology. Management.

See the description of publication group

Description

Title:
A Literature Overview of the Selected Marketing Strategies in Contemporary Business
Wariant tytułu:
Przegląd literatury na temat wybranych strategii marketingowych we współczesnym biznesie
Group title:
Zeszyty Naukowe Politechniki Częstochowskiej. Zarządzanie, Research Reviews of Czestochowa University of Technology. Management
Creator:
Łukasik Katarzyna
;
Iżyńska Małgorzata
Subject and Keywords:
marketing
;
marketing mix
;
marketing strategies
;
strategy
;
social-media
;
strategia
;
strategie marketingowe
Publisher:
Wydawnictwo Wydziału Zarządzania Politechniki Częstochowskiej
Place of publishing:
Częstochowa
Date:
2018
Resource Type:
artykuł
Format:
pdf
Resource Identifier: oai:www.sbc.org.pl:328976
Language:
eng
Oryginal in:
Biblioteka Główna Politechniki Częstochowskiej

Object is located in the collections:

Educational materials

Publications of the Participants

Publications of the Participants

Additional information

Creation date: 2018-12-04
Last modification date: 2020-04-18
Content object's number of views: 99
You could also download the object's description in these formats:
RDF
;
OAI-PMH
Historical Text Recognition:
start transcribing the object

See also

International expansion of brands by realization of co-branding strategy

Creator:Grębosz, Magdalena; Otto, Jacek

Date:2013

Type:artykuł

The human factor in digital marketing: not all so digital

Creator:Toulis, Ioannis

Date:2022

Type:artykuł

Contributor:Dziembała, Małgorzata. Red.

The studies on born global companies – a review of research methods

Creator:Danik, Lidia; Kowalik, Izabela

Date:2013

Type:artykuł

The middle eastern market of cosmetics and toiletries: characteristics underlying demand and potential for growth

Creator:Chęś, Agnieszka

Date:2016

Type:czasopismo

Analiza wpisów na portalu Twitter z wykorzystaniem narzędzi big data zawartych w pakiecie R

Creator:Kisiołek, Arkadiusz

Date:2018

Type:czasopismo

Contributor:Olszak, Celina M. Red.; Ostoj, Izabela. Red.

Competence measurement of production enterprises in product innovations for technological and marketing strategies

Creator:Rutkowski, Ireneusz P.

Date:2021

Type:czasopismo

Contributor:Ziemba, Ewa. Chief Editor

Zależności między marketingiem i finansami w przedsiębiorstwie

Creator:Grzegorczyk, Wojciech

Date:2016

Type:czasopismo

Contributor:Żabiński, Leszek. Red.; Żyminkowska, Katarzyna. Red.

Content marketing jako jeden z kluczowych elementów nowoczesnej strategii marketingowej

Creator:Skrobich Luiza

Date:2016

Type:artykuł

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

Partner1

Partner1

We use files, through the cookie quality improvement layer of our website.For more information, please read the document Privacy Policy