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Difficulties and barriers for the implementing of marketing model in Wroclaw University of Science and Technology

Object's details: Difficulties and barriers for the implementing of marketing model in Wroclaw University of Science and Technology

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Structure

Zeszyty Naukowe Wyższej Szkoły Humanitas.

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Description

Title:
Difficulties and barriers for the implementing of marketing model in Wroclaw University of Science and Technology
Wariant tytułu:
Trudności i bariery wdrożenia modelu marketingowego w Politechnice Wrocławskiej
Group title:
Zarządzanie
Creator:
Malara, Zbigniew
Contributor:
Ryńca, Radoslaw
;
Ziaeian, Yasmin
Subject and Keywords:
marketing
;
Wroclaw University of Science and Technology
;
importance of marketing
;
marketing-mix
;
barriers for marketing
;
Politechnika Wrocławska
;
znaczenie marketingu
;
bariery marketingowe
Publisher:
Oficyna Wydawnicza "Humanitas"
Place of publishing:
Sosnowiec
Date:
2018
Resource Type:
artykuł
Resource Identifier: oai:www.sbc.org.pl:323836
Relation:
Zarządzanie
;
1/2018
Language:
eng
Coverage:
s. 9-22
Oryginal in:
Wyższa Szkoła Humanitas, Sosnowiec
Rights:
Wyższa Szkoła Humanitas, Sosnowiec

Exlibris

Object is located in the collections:

Educational materials

Educational materials

Scientific Works

Publications of the Participants

Publications of the Participants

Publications of the Participants

Akademia Humanitas

Additional information

Creation date: 2018-09-03
Last modification date: 2020-08-28
Content object's number of views: 75
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Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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