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The influence of brand awareness and brand imageon brand equity – an empirical study of logisticsservice providers

Object's details: The influence of brand awareness and brand imageon brand equity – an empirical study of logisticsservice providers

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Structure

Journal of Economics and Management.

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Description

Title:
The influence of brand awareness and brand imageon brand equity – an empirical study of logisticsservice providers
Group title:
Journal of Economics and Management
Creator:
Świtała, Marcin
;
Reformat, Beata
;
Gamrot, Wojciech
;
Bilińska-Reformat, Katarzyna
Contributor:
Ziemba, Ewa. Chief Editor
Subject and Keywords:
dostawcy usług logistycznych
;
marka
;
wizerunek marki
Subject Headings:
Usługi logistyczne
;
Wizerunek marki
Description:
Journal of Economics and Management
;
Vol. 33 (3)
;
ISSN 1732-1948
Publisher:
Publishing House of the University of Economics in Katowice
Place of publishing:
Katowice
Date:
2018
Resource Type:
czasopismo
Resource Identifier: oai:www.sbc.org.pl:321972
Language:
eng
Published by:
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Rights: https://creativecommons.org/licenses/by-nc/4.0/

Object is located in the collections:

Educational materials

Cultural and industrial heritage

Publications of the Participants

Publications of the Participants

Akademia Ekonomiczna

Publications of the Participants

Uniwersytet Ekonomiczny

Additional information

Creation date: 2018-08-06
Last modification date: 2023-07-27
Content object's number of views: 886
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Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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