Description

• Title:
  Report Meetings Industry in Kaunas
• Creator:
  Cieślikowski, Krzysztof;
  Brusokas, Andrius
• Subject and Keywords:
  business tourism;
  meetings industry;
  event marketing;
  tourism destination
• Description:
  Demand on the business tourism market is generated mainly at the level of institutional orders, but participants are able to decide on the choice of some conference meetings as well. Recognition of the needs of the participants of such meetings (where the individual decides to participate in a particular conference) may contribute to the success of event organizers and cities (destinations). It seems that improving the quality of services provided to participants requires recognition of their needs at every stage of involvement in the conference (before, during and after the stay in the destination). The city of Kaunas meets the requirements of an attractive destination on the conference tourism market (the city has good transport accessibility compared to other cities in Lithuania, is a growing economic and scientific center, has a large number of universities, a suitable hotel base, a large and multifunctional arena, etc.). The use of such opportunities for the development of the meetings industry and effective management of business tourism in the city always requires support by public administrations, both local and state. International conferences can bring significant economic and promotional effects to every entity engaged in the process of the conference. When considering this, the Authors decided to conduct research on the participants of the international Erasmus + International Week conference meeting at Kauno Kolegija.The description of the research, as well as the results obtained in the report, can be used to improve the organization and service of conference participants, as well as for further research in other cities, or other conference meetings.
• Publisher:
  Wydaw. AWF im. J. Kukuczki w Katowicach
• Place of publishing:
  Katowice
• Date:
  2019
• Resource Type:
  raport z badań
• Format:
  pdf
• Resource Identifier: oai:www.sbc.org.pl:534431
• Language:
  angielski
• Rights:
  Wydaw. AWF im. J. Kukuczki w Katowicach

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Additional information

• Creation date: 2021-11-22
• Last modification date: 2021-11-22
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