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Churn Risk Identification as an Important Aspect of Marketing Controlling – the Case of a German Start-Up Company

Object's details: Churn Risk Identification as an Important Aspect of Marketing Controlling – the Case of a German Start-Up Company

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Structure

Journal of Economics and Management.

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Description

Title:
Churn Risk Identification as an Important Aspect of Marketing Controlling – the Case of a German Start-Up Company
Group title:
Journal of Economics and Management
Creator:
Prończuk, Anna
Contributor:
Ziemba, Ewa. Chief Editor
Subject and Keywords:
kontrola marketingu
;
ryzyko rezygnacji
;
zadowolenie klienta
;
zarządzanie projektem
Subject Headings:
Marketing
;
Zarządzanie projektami
Description:
Journal of Economics and Management
;
Vol. 34 (4)
;
ISSN 1732-1948
Publisher:
Publishing House of the University of Economics in Katowice
Place of publishing:
Katowice
Date:
2018
Resource Type:
czasopismo
Resource Identifier: oai:www.sbc.org.pl:326662
Language:
eng
Published by:
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Rights: https://creativecommons.org/licenses/by-nc/4.0/

Object is located in the collections:

Educational materials

Cultural and industrial heritage

Publications of the Participants

Publications of the Participants

Akademia Ekonomiczna

Publications of the Participants

Uniwersytet Ekonomiczny

Additional information

Creation date: 2018-11-13
Last modification date: 2023-07-27
Content object's number of views: 225
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Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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