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Object's details: Masowe dobra luksusowe - kreowanie wizerunkumarki za pomocą narzędzi marketingu online

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Academic Review of Business and Economics.
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  • Creation date: 2022-02-14
  • Last modification date: 2023-09-28
  • Content object's number of views: 455
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See also

Funkcjonowanie rynku dóbr luksusowych w Polsce
Creator:Plażyk, Klaudia
Date:2015
Type:czasopismo
Contributor:Grzega, Urszula. Red.
Luksus i dobra luksusowe
Creator:Bochańczyk-Kupka, Dominika
Date:2014
Type:czasopismo
Contributor:Zagóra-Jonszta, Urszula (1950- ). Red.
Profiling of YouTube users as a basis for creating the strategy for a personal brand of celebrities
Creator:Grzesiak, Mateusz
Date:2018
Type:czasopismo
Contributor:Witczak, Olgierd. Red.; Dewalska-Opitek, Anna. Red.
Social dimension of engagement in virtual brand community creation
Creator:Witczak, Olgierd
Date:2018
Type:czasopismo
Contributor:Dewalska-Opitek, Anna. Red.; Witczak, Olgierd. Red.
The influence of brand awareness and brand imageon brand equity – an empirical study of logisticsservice providers
Creator:Świtała, Marcin; Reformat, Beata; Gamrot, Wojciech; Bilińska-Reformat, Katarzyna
Date:2018
Type:czasopismo
Contributor:Ziemba, Ewa. Chief Editor
Podstawy i sposoby kształtowania wizerunku marki globalne – case study
Creator:Reformat, Paulina
Date:2017
Type:czasopismo
Contributor:Świtała, Marcin. Red.
The progression in employer branding and employee based brand equity: Scholar API based systematic literature review
Creator:Krywalski, Santiago, J.
Date:2023
Type:czasopismo
Contributor:Ziemba, Ewa. Chief Editor

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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