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Object's details: Social computer games as a marketing channel for creating and meeting virtual needs. An example of second life

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Structure
Zeszyty Naukowe Wyższej Szkoły Humanitas.
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Description

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Additional information

  • Creation date: 2019-05-29
  • Last modification date: 2020-08-28
  • Content object's number of views: 57
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See also

Aktualne problemy i wyzwania w branży gier wideo
Creator:Sobociński, Maciej; Chłąd, Mateusz; Lewandowska, Kinga
Date:2016
Type:czasopismo
Contributor:Witczak, Olgierd. Red.; Mitręga, Maciej. Red.
Games on Social Networks and the Promotion Within
Creator:Mago, Zdenko
Date:2014
Type:czasopismo
Contributor:Bajdak, Andrzej. Red.
Brand Promotion Throught Computer Games on the Example of Second Life
Creator:Laskowska-Witek Justyna; Mitręga, Maciej
Date:2014
Type:czasopismo
Contributor:Bajdak, Andrzej. Red.
Collaboration and trust-building in open innovation community
Creator:Latusek-Jurczak, Dominika; Prystupa‐Rządca, Kaja
Date:2014
Type:artykuł
Działania marketingowe w wirtualnym świecie second life – przegląd literatury
Creator:Hofman-Kohlmeyer, Magdalena
Date:2017
Type:artykuł
Komunikacja marketingowa w grach komputerowych – współczesne kierunki badań
Creator:Hofman-Kohlmeyer, Magdalena
Date:2017
Type:czasopismo
Contributor:Niestrój, Krzysztof. Red.
Czech consumers' behavior toward domestic brands
Creator:Chovancova, Miloslava
Date:2014
Type:artykuł
Contributor:Wanninayake, Bandara

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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