@misc{Malara_Zbigniew_Difficulties, author={Malara, Zbigniew}, howpublished={online}, publisher={Oficyna Wydawnicza "Humanitas"}, language={eng}, type={artykuł}, title={Difficulties and barriers for the implementing of marketing model in Wroclaw University of Science and Technology}, keywords={marketing, Wroclaw University of Science and Technology, importance of marketing, marketing-mix, barriers for marketing, Politechnika Wrocławska, znaczenie marketingu, bariery marketingowe}, }