@misc{Hofman-Kohlmeyer_Magdalena_The,
 author={Hofman-Kohlmeyer, Magdalena},
 howpublished={online},
 publisher={Oficyna Wydawnicza "Humanitas"},
 language={eng},
 title={The role of storytelling in building a brand},
 type={artykuł},
 keywords={storytelling, brand story, brand building, historia marki, budowanie marki},
}