@misc{Kieżel_Małgorzata_Role,
 author={Kieżel, Małgorzata},
 howpublished={online},
 publisher={Publishing House of the University of Economics in Katowice},
 language={eng},
 title={Role of individual customers in development of banking products in the context of open innovation concept and demand approach to innovations},
 type={artykuł},
 keywords={open innovation, prosumption, retail banking, user-driven innovation},
}